All I can say, is someone in the shop has a great sense of humour.
Here is a selection from the last couple of weeks:
TRY YOUR BUTCHER'S SAUSAGE
GAME BIRDS STUFFED HERE
CHECK OUT OUR TENDER RUMP
PLUMP BIRDS WITH JUICY BREASTS
ENJOY OUR HOT TONGUE
PHEASANT PLUCKERS HERE
WHETHER YOU WANT A SWEET YOUNG CHICK OR AN OLD TROUT, WE CAN HELP
... and a lot more that I can't remember!
Always gives me a naughty little smile on the way home - I wonder if they read fanfiction?